Ultimate Beauty Laser Spa’s original site was incredibly content heavy, making for a confusing and cumbersome user experience. The client came to us for a content overhaul, including a complete site redesign in order to provide a more user-friendly experience for their growing customer base.
The spa wanted to convey their expertise in an organized, easy-to-understand way. Our first plan of attack was to restructure the content and optimize everything for all audience browsing habits, including mobile and tablet. We moved the site from a WordPress theme to custom code and clean design then started integrating social media and a contact form for more customer interaction. A quick sync with Google Analytics allowed us to better determine usage and browsing statistics for future iterations. The site now offers a more seamless user experience with educational information for anyone curious about laser hair removal and other personal grooming options.