New York Wine & Grape Foundation came to Sharp Notions with a main goal in mind: to create an online presence that was reflective of what the company strives to do. They needed a consistent presentation of wine sales in New York state that could engage users to connect with the brand. New York Wines wanted the site to educate, promote, and entice viewers about New York wine offerings.
The resulting site incorporates memorable photographs, informational content displays, and a brand that exudes a relaxed, enjoyable, and unforgettably tasteful experience. The site aims to connect viewers with the highlights of New York State, including theater, fashion, music, cuisine, and state landmarks. This connection encourages people to think “New York” when they think “wine.” Search capabilities are dramatically increased in order for viewers to find what they are looking for with many filtering options.