Naples Valley has a distinct brand that carries the sense of unique creative flavors made with fresh quality ingredients. The updated site needed to add elements that reflected the message of the product and incorporate visually impactful images that allowed users to experience Naples Valley in it’s true light. It was important to create an experience for users to easily shop for products using recipe ideas, imagery, and easy to use navigation.
Updating the look and feel of the website through subtle design details, a bright clean look, and an organized grid were key factors in creating the refined Naples Valley brand. The photography incorporates specific textures, ingredients, and colors to bring out the flavors and uses of the products provided. Shopping on the site is easier, quicker, and more efficient for users. Users find themselves scheduling their next outdoor barbecue or celebratory gathering in hopes that they can have some more Naples Valley Brand Products!