A relatively new business, The Petite Selectarian was only operating through word of mouth advertising but had a significant presence on Facebook. The client came to us to further develop her image and set up a website customers could use as a hub for fitness tips, recipes, how-to videos, and purchasing her coaching packages.
Since Jenna already had a well-established Facebook presence, we started by integrating more social channels to reach her younger audience, including Twitter, Pinterest, Google+, LinkedIn, and YouTube. We also provided simple self-management tools for the staff to keep track of featured listings and blog posts as well as e-commerce functionality, including an easy-to-use shopping cart. The website ultimately channeled the client’s vibrant, healthy personality and allowed customers to have a more trusting, personal relationship with Jenna.