The 1803 Shoes originally planned to feature a user-friendly shopping experience. Images needed to be higher resolution, layouts more seamless, and updates easy and quick. As far as the branding elements, the people at 1803 Shoes were looking for a strong presence of character, personality, and depth as opposed to what was laid out in the original site template.
Our team specifically focused on creating a reflective and characteristic brand for 1803 Shoes, with a logo redesign, updated color scheme, typography, and visual elements. Bringing all these new visuals together led the company right into the direction they wanted to head in. With this new identity 1803 Shoes now has the ability to be seen in a consistent, clear, recognizable light that is crucial in the retail business. Users are able to shop with ease, while managing and updating the site based on seasons and new products is simple and effective.