The chamber of commerce website had a confusing sense of hierarchy, distancing itself from sharing a true experience to visitors of the website. A lack of branding was obvious throughout the site - the colors, imagery, and content overall exuded a neutral tone that did not embody any specific genres or targeted audiences. Page layouts created awkward spaces that could be utilizing the spaces in a more efficient way.
Targeting the look and feel the chamber felt embodied Yates County was a big step in our redesign for the website. Focusing on the families, the young and old couples alike, the site allowed room for representing a sense of the calm outdoors, fun adventures, and good-natured fun for families. A clean-up of the navigation and home page content was necessary in allowing users to find what they are looking for while absorbing all that the chamber has to offer.