There are 3 billion keyword searches on Google every day. That's a lot of business potential.

Ideally, your site content should be optimized to capture some of that market share. A good, is the best way to ensure that your site can be “found” when search engines crawl the web. The best sites have genuine information relevant to a user's intended search. In addition to on-page optimization, more companies are finding the need to list their site in off-site directories and in popular social or multimedia outlets.

Infograph about search engine optimization