We’re so excited to announce the launch of Ultimate Beauty Laser Spa’s website rebrand! Specializing in laser hair removal, the spa has an unwavering passion for beauty technology and technique. Owner and certified laser technician Alice Pieri and her staff take special care to create an individualized treatment program that’s comfortable and gets the results you want.
Ultimate Beauty Laser Spa’s original site was incredibly content heavy, making for a confusing and cumbersome user experience. So our first plan of attack was to organize and consolidate every page. Along with restructuring the navigation, this was the perfect opportunity for us to optimize for all audience browsing habits, including mobile and tablet. Once the content overhaul took shape, we moved the site from a WordPress theme to custom code and started integrating social media and a contact form for more customer interaction. A quick sync with Google Analytics allowed us to better determine usage and browsing statistics for future iterations.
When it came to the updated design, the main goal was to carry over the evolving brand from our internet marketing work to create consistency. Making the Ultimate Beauty Laser Spa identity recognizable and reflective of their message was key to creating something that would stand out from the competition. We did this with visual elements like organized layouts, refreshing colors, eye-catching typography, and bright, glamorous stock photography. Having a set series of images that reflected Ultimate Beauty Laser Spa was important - now their new look can resonate in all forms of marketing media for their future growth and plans.
Working with Alice and the rest of the staff at Ultimate Beauty Laser Spa was a treat. We’d been working with them pretty closely for over a year to develop their digital marketing and because of that, they asked us to take the next step and do a complete rebrand. We love it when clients ask that! Check out the all - new Ultimate Beauty Laser Spa site at www.ultimatebeautylaserspa.com for all your personal grooming needs!
If you’re interested in creating or redesigning your own web presence, contact us. As you can see, we’d love to help.