Mid-Lakes Navigation Company is located in Skaneateles, New York, in the beautiful Finger Lakes Region. Mid-Lakes was founded in 1968 when Capt. Peter Wiles Sr. purchased the the 20-passenger Pat II and acquired the contract to deliver U.S. mail to shoreside summer homes. For nearly half a century, the Wiles family has run the business, which has expanded to include an extensive array of daily cruises on Skaneateles Lake and on the Erie Canal in nearby Syracuse.
Mid-Lakes Navigation wanted to update their site to reflect the unique and charming customized experiences they offered. There needed to be an easy flow to the site, allowing users to find schedules, prices, and locations efficiently without hassle. A main goal of the site redesign was incorporating a responsive presence, allowing visitors to navigate the site on the go via their phones and tablets.
The SN team worked creatively to envision a whole new brand for Mid-Lakes Navigation. The new site encompasses design elements including photography, patterns, textures, and typography to better visualize the experience of navigating the beautiful waters of Upstate NY. Mid-Lakes Navigation has so much to offer on their cruises and rentals, so organizing the site in a simplified but informational way allows users to quickly navigate the site. Using the site on any resolution is now possible, without losing any detail or offerings.