The First Coast Neonatal Symposium is designed to provide affordable continuing education specifically for those individuals working in neonatal intensive care units and newborn nurseries. Each year a committee of nurses, therapists, and a neonatologist representing the major hospitals in the northeast Florida area meet to design a symposium based on current trends in neonatology.
Originally the site did not encourage users to register with strong or efficient call-to-actions throughout the site. A lack of branding created a hollow feeling throughout the site. This was a place where nurses felt like they could have fun, learn, and develop their skills in the field. Our job was to embody those main highlights with a new site design - all with clean navigation, an updated brand concept, and clean fun imagery.
The new website allows users to register in a simple but effective way. It's easy and fun to use, incorporating pops of color, updated site navigation, and a responsive design.
We highly suggest you take a look and navigate through the site to see all it's simple, unique features at neonatalsymposium.com. If you like what you see, let us know and we can work with you on your next website redesign or marketing project!