We’re so excited to announce the launch of the brand new Sterling Designs website! If the name sounds familiar, you probably guessed right. Our good friends at J.B. Sterling have decided to branch out with Kitchen & Bath design! They’re still headquartered in Fairport and they still take pride in bringing functionality, beauty, and enjoyment to your new space.

As a breakout brand, Sterling Designs needed a website to act as a showcase for their services and gorgeous galleries of work. As part of the J.B. Sterling company, their in-house graphic designer provided existing branding that we used to develop the rest of the site. With added support for mobile devices, users are able to access the site on the go and visit the company’s Facebook and Twitter channels we integrated. The folks at J.B. Sterling love creating their own content and this time was no different, so we gave them some simple self-managing tools to make updating super convenient. Last but not least, we linked all associated websites—J.B. Sterling to Sterling Designs and vice versa—to provide a seamless user experience for new and loyal customers.


The overall design embodies bold elegance, clean navigation, and simple usability. Working with stunning large imagery and tying in the bright crispness of the brand all while incorporating a modern white spacious background kept things fresh and visually connected. Users are able to grasp the overall aesthetic that Sterling Designs strives for and get lost dreaming up how they can improve their own kitchen or bathroom.

Working with the team at J.B. Sterling again was wonderful. It was familiar territory for both parties and they once again brought their collaborative A-game to the table. Choosing to branch out was a wise decision! Check out the brand new Sterling Designs as well as the original JB Sterling site. We bet you’ll find exactly what you need for your next remodel—kitchen, bath, or something completely different!

If you’re interested in creating or redesigning your own web presence, contact us!