We’re very excited to announce the launch of Lake Ontario Wine Trail’s website redesign. Stretching from the eastern corner of Monroe County through most of Wayne County, the Lake Ontario Wine Trail offers far more than handcrafted wines and spirits. You can find charming bed and breakfasts, delicious restaurants, local farm markets, shops and historic sites along the way! One thing is for sure—adventure is waiting for everyone who embarks on the trail.
The existing site was anything but easy on the eyes. It was hard to focus on content and confusing for the user when navigating through each page and a more modern take on development needed to happen. We optimized the new design for larger screen resolutions as well as mobile devices so no matter where the user views from, the experience would feel open and no longer constricted. Accompanying a fresh new look came simple self-management tools for content, making it easy for Lake Ontario Wine Trail staff to update upcoming events, features offers and more. We also integrated with Google Maps to create an interactive trail map for planning itineraries and exploring other areas of interest the user might have in mind for their next trip.
The overall design aesthetic was driven by what the Lake Ontario Wine Trail is all about - character, community, quality, and adventure. It was important to help the user navigate through the site on a clear path depending on what they needed to do. Unique and creative ways to display these call to actions were imperative. Attention to detail was also implemented to build that brand that the trail encompassed. The mix of brighter earth tones, organic typefaces, textured photographs, icons, and open space create an environment for the user to associate the trail with. The user can then get a much better idea on what they can expect when visiting the trail - and learn something new about it as well!
Lake Ontario Wine Trail is so full of history and heritage we didn’t want to leave! It’s truly a local escape. Come see the redesign at www.lakeontariowinetrail.com to learn more about what Lake Ontario Wine Trail has to offer, including participating wineries, dining, shopping, accommodations, and upcoming events. You might just end up planning your own visit to the trail.
If you’re interested in creating or redesigning your own web presence, please contact us!