We are pleased to announce the launch of Allied Financial Partners’ new website. The new site features new functionality and easier access to the customer portal. The website has been significantly updated with a clean and professional design.
Allied Financial Partners is a financial services organization with offices in Victor, Chili and Honeoye NY. They provide financial planning, accounting services, and payroll services to a wide range of individuals and businesses. They’re wide range of education and experience provides their clients with the ability to work with only one team for all of their financial needs.
While redesigning the website, the most important element to convey was Allied Financial Partners’ professionalism and sophistication, as well as the fact that they have a strong and loyal commitment to their customers. Working to portray these messages included strong analysis of their audience, identity, and core message or mission. Through this process a clear and consistent aesthetic was simple to spread across all aspects of the redesign, including coloration, layouts, imagery, and the theme.
Subtle design aspects are utilized throughout the website to create a brand for the company. A crisp, clean layout with a modern typeface and layers of soft patterns among a mostly white and blue color scheme are pleasing to those who need to access the site efficiently and easily. The main message by conveyed on the website is a series of substantial words that reflect the Allied Financial Partners’ core purpose and goals. By using these words in a slideshow across the entire site, the message further expresses the brand in a pleasing and informational way.
Even though coming to an overall identity for a company can be a tedious and thought-provoking process, it is the most important part when marketing the brand and promoting an overall message - therefore drawing more customers in and keeping existing clients always wanting more.
Sharp Notions knows first-hand the excellent work that Allied Financial Partners does. We are excited to see them grow and expand and know that their new website will help facilitate that. Check out Allied Financial Partners’ new website at www.alliedfp.com.